Sunday, November 21, 2010

Branding | Real Estate

How important is branding to you and your business?

Branding is probably even more important today than ever before.  There was a time in the past when it was much easier to get by with less focus on branding; that time has come and gone.  Today, branding is one of the necessary components in your overall marketing strategy that will separate you from your competitors.

Being mediocre in the real estate industry is commonplace.

On the other side of the coin, we have the real estate agent who provides uniqueness and valuable services to their clients.  This type of agent has found and exploited their niche to its maximum potential and still continue to squeeze out every remaining ounce of value with all their effort.

How can a real estate agent implement a marketing strategy to mitigate mediocrity and increase leverage by changing how they promote their brand and self image?

Finding a niche is one way to ensure you are effective as an agent as well as having fun.  Generally speaking, most find a niche that suits their personality and that they enjoy.  It is much easier to be successful on a day-to-day basis when one enjoys what they do.  This is why many real estate agents don't consider their real estate business as work.

Websites & Domains:

When creating a website for clients to visit or to generate and cultivate leads, it is important to remember that the name of the website should be related to your business as well as memorable.  Trying to keep the domain name shorter may also help clients and online searchers remember who you are and what you do.  Meta tags are not new, but should be used appropriately.  In the past, meta tags were more important to Search Engine Optimization (SEO).  Today, content is king, and like everything in the real estate industry, consistency plays a significant role.

There are many ways to be unique when creating a brand for your company (many more that I have listed).  Remember that often people fail before they succeed.  Failure is not always fun, but it often a positive learning experience and a stepping stone to future success.


Keith Bennett
DRE# 01869992
Premier Mortgage & Real Estate
9225 Carlton Hills Blvd. Suite #3
Santee, CA. 92071
Direct Line - 858.344.4512
Fax - 619.312.1621
Email -
Web -

Twitter FaceBook LinkedIn Tumblr LiveJournal Blogger WordPress WordPress

1 comment: