Viral marketing is a strategy used by marketers to spread the word about a product or service. Typically, consumers would be doing the work for marketers when the value in the product or service speaks for itself, so to speak.....
We often see this occur in the real estate industry when an agent receives a referral from a past client. This is one form of viral marketing. The agent has intentionally or unintentionally marketed himself or herself in such a manner that the client discovered value from services provided by the agent. Naturally, the client wanted family and friends to benefit from the value this real estate agent could provide.
It is always essential to keep viral marketing in mind when working with clients. Of course, viral marketing can also cause a lot of damage when real estate agents do not provide value to their client.
In cities such as Santee and El Cajon (California) which have a very small population, this type of marketing will provide noticeable leverage. There are many other marketing approaches and this is only the surface of how viral marketing can benefit the real estate agent.